Writings
Product design 101
Product design 101

1. Talk to customers

2. Understand their pain points

3. Build products that solve those issues

4. Show those things to the same customers

5. Rinse & repeat

1. Talk to customers
2. Understand their pain points
3. Build products that solve those issues
4. Show those things to the same customers
5. Rinse & repeat
What design is
What design is

Design is:

→ 20% designing

→ 80% understanding of the problem you're solving

If you understand this, you're already ahead of most designers.

Design is:
→ 20% designing
→ 80% understanding of the problem you're solving
If you understand this, you're already ahead of most designers.
Average vs great designers in early-stage startups
Average vs great designers in early-stage startups

Average designers in early-stage startups:

→ spend weeks crafting complex design systems

→ obsess over tiny details that don't move the growth needle

Great designers in early-stage startups:

→ keep it simple: a smart system with fonts, colors, and basic components

→ improve the current product or build new features to drive business growth

Average designers in early-stage startups:
→ spend weeks crafting complex design systems
→ obsess over tiny details that don't move the growth needle
Great designers in early-stage startups:
→ keep it simple: a smart system with fonts, colors, and basic components
→ improve the current product or build new features to drive business growth